Musion makes 8 Northumberland Avenue first permanent 3D ‘holographic’ venue

Posted on Monday, October 7th, 2013 at 9:10 am.

30th September 2013 – London, UK – Musion Events, the leader in 3D holographic experiences, and 8 Northumberland Avenue today announced the completed installation of a permanent high definition holographic projection system in the venue’s iconic hospitality space, The Ballroom.

The partnership with 8 Northumberland, first announced in March, makes it the first UK venue with a permanent 6m x 4m retractable Eyeliner™ system. The venue’s customers now have access to an astounding 3D holographic platform at a fraction of the usual Musion cost. It allows brands, celebrities and businesses to hold a range of exciting holographic hospitality functions without the commitment of a standard Musion installation.

Stephen Moore, Chairman of 8 Northumberland Avenue, stated, “The Musion installation blurs the lines between the physical and the digital, enabling us to offer ground-breaking and limitless possibilities for a third of the price. We often oversee 50 to 60 events a year, offering the very best service and cutting edge entertainment packages, which are now accentuated by our ability to provide such an innovative technology.”

The elegant installation called for several technological firsts, including a custom designed swivel coupling and the world’s first custom designed carbon fibre frame with a super slim line profile of just 10cm. The system is completely retractable (under an hour for both set up and set down) and open, meaning 8 Northumberland Avenue has access to Musion technology without any aesthetic intrusion; a breakaway from the traditional ‘black box with side curtains’ design.

Ian O’Connell, Director of Musion Events, said, “We are delighted with the installation. It fits in beautifully with the grand Victorian space, expertly merging the history of the building and the legend of Pepper’s Ghost with our futuristic, immersive technology. For us, the truly exciting result of this partnership is that our technology is now being made accessible to everyone.

I would like to pay tribute to the design work of Sam Saunders in developing the marvellous swivel coupling. His work together with the installation of Foil by Hawthorns Theatrical has rounded off a leap forward in how large Pepper’s Ghost installations should look today.”

Under Musion Events’ Venue Partnership Programme, the company will install an Eyeliner 3D System on a licensed rental basis for three years at the venue for demonstrations and events. Optionally, an HD TelePresence Filming Room can be installed for both live relay to the Eyeliner Display within the venue and for in-house production of Musion content.

The new programme will be targeting audio-visual installation companies and venues looking to maximise their revenue opportunities through a system that has boasted customers like Pixie Lott, and the Les Dawson, and Morecambe and Wise digital resurrections.

About 8 Northumberland Avenue

One minute’s walk from Trafalgar Square – the official centre of London – 8 Northumberland Avenue is the capital’s most central venue for hire for private & corporate events. Grand staterooms combined with cutting-edge technology make this the perfect venue for up to 1,000 guests to be entertained in style.

In 2009, a near-derelict building was inherited from the Ministry Of Defence. It took a year of major refurbishment to restore the building to its former grand Victorian style. The multi-million pound restoration was completed on time and on budget. The doors of 8 Northumberland Avenue were once again open to the public in the spring of 2010. Pioneering state-of-the-art lighting technology brings the historic interiors at this Grade-II listed building to life, creating the perfect atmosphere in which to meet, impress, entertain, communicate or reward clients, friends and partners.

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About Musion Events Limited

Musion Events is the global leader in the development, marketing, production and broadcasting of ultra-realistic, life-sized, interactive 3D holographic video shows and effects.

Its patented 3D technologies and imaging systems, called Musion, enable customers to create spectacular, immersive, multimedia presentations using 3D holographic images so real that they are virtually indistinguishable from live performers and presenters.

Moreover, Musion Events’ exclusive 3D TelePresence technologies make possible the simultaneous broadcast of holographic events and presentations, both live and pre-recorded, to multiple audience venues located anywhere in the world.

For more information, please visit