Musion makes 8 Northumberland Avenue first permanent 3D ‘holographic’ venue

Posted on Monday, October 7th, 2013 at 9:10 am.

30th September 2013 – London, UK – Musion Events, the leader in 3D holographic experiences, and 8 Northumberland Avenue today announced the completed installation of a permanent high definition holographic projection system in the venue’s iconic hospitality space, The Ballroom.

The partnership with 8 Northumberland, first announced in March, makes it the first UK venue with a permanent 6m x 4m retractable Eyeliner™ system. The venue’s customers now have access to an astounding 3D holographic platform at a fraction of the usual Musion cost. It allows brands, celebrities and businesses to hold a range of exciting holographic hospitality functions without the commitment of a standard Musion installation.

Stephen Moore, Chairman of 8 Northumberland Avenue, stated, “The Musion installation blurs the lines between the physical and the digital, enabling us to offer ground-breaking and limitless possibilities for a third of the price. We often oversee 50 to 60 events a year, offering the very best service and cutting edge entertainment packages, which are now accentuated by our ability to provide such an innovative technology.”

The elegant installation called for several technological firsts, including a custom designed swivel coupling and the world’s first custom designed carbon fibre frame with a super slim line profile of just 10cm. The system is completely retractable (under an hour for both set up and set down) and open, meaning 8 Northumberland Avenue has access to Musion technology without any aesthetic intrusion; a breakaway from the traditional ‘black box with side curtains’ design.

Ian O’Connell, Director of Musion Events, said, “We are delighted with the installation. It fits in beautifully with the grand Victorian space, expertly merging the history of the building and the legend of Pepper’s Ghost with our futuristic, immersive technology. For us, the truly exciting result of this partnership is that our technology is now being made accessible to everyone.

I would like to pay tribute to the design work of Sam Saunders in developing the marvellous swivel coupling. His work together with the installation of Foil by Hawthorns Theatrical has rounded off a leap forward in how large Pepper’s Ghost installations should look today.”

Under Musion Events’ Venue Partnership Programme, the company will install an Eyeliner 3D System on a licensed rental basis for three years at the venue for demonstrations and events. Optionally, an HD TelePresence Filming Room can be installed for both live relay to the Eyeliner Display within the venue and for in-house production of Musion content.

The new programme will be targeting audio-visual installation companies and venues looking to maximise their revenue opportunities through a system that has boasted customers like Pixie Lott, and the Les Dawson, and Morecambe and Wise digital resurrections.

About 8 Northumberland Avenue

One minute’s walk from Trafalgar Square – the official centre of London – 8 Northumberland Avenue is the capital’s most central venue for hire for private & corporate events. Grand staterooms combined with cutting-edge technology make this the perfect venue for up to 1,000 guests to be entertained in style.

In 2009, a near-derelict building was inherited from the Ministry Of Defence. It took a year of major refurbishment to restore the building to its former grand Victorian style. The multi-million pound restoration was completed on time and on budget. The doors of 8 Northumberland Avenue were once again open to the public in the spring of 2010. Pioneering state-of-the-art lighting technology brings the historic interiors at this Grade-II listed building to life, creating the perfect atmosphere in which to meet, impress, entertain, communicate or reward clients, friends and partners.

For more information see

About Musion Events Limited

Musion Events is the global leader in the development, marketing, production and broadcasting of ultra-realistic, life-sized, interactive 3D holographic video shows and effects.

Its patented 3D technologies and imaging systems, called Musion, enable customers to create spectacular, immersive, multimedia presentations using 3D holographic images so real that they are virtually indistinguishable from live performers and presenters.

Moreover, Musion Events’ exclusive 3D TelePresence technologies make possible the simultaneous broadcast of holographic events and presentations, both live and pre-recorded, to multiple audience venues located anywhere in the world.

For more information, please visit

How women can ‘have it all’

Posted on Friday, April 19th, 2013 at 11:19 am.

How women can ‘have it all’ and companies can stem female attrition.

“To achieve more women at the top of business, women need to protect their careers as well their families and companies need to value and nurture their talented women.”

I am passionate about encouraging women to ‘have it all’, how to keep going up the career ladder without compromising their family values. I know first hand that it is a struggle and not easily done. It has taken me a long time to work out how to achieve it myself. However I do believe that with the right support and the right attitude it is possible to have a career and enjoy motherhood.

Many women leave their careers when they have children because they find it too challenging trying to manage both. Sadly, when their children are older or their husbands have been made redundant or they have to support themselves after a divorce and the women want to/have to return to work, they lack the confidence to do so and furthermore they are no longer on the same career rung as their male contemporaries. The result is they don’t return to their careers but retrain or set up their own businesses. This fuels the issue of too few women at the top of professional services and engineering firms and compounds the lack of senior female mentors for mid-career women and the problem is self-perpetuating.

This is a hot topic, following to release of Sheryl Sandberg’s book ‘Lean In’. I agree that women should ‘get out of their own way’ and ‘go for’ their careers as a man would, but not at the all or nothing choice of career or family. I see a possible solution for women is to somehow keep ‘a foot in the company door’ whilst they have a young family. Women should value their jobs as well as their families; they must protect their careers and keep investing in them for the future. They need to ‘lean in’ (network, get noticed, etc), get the appropriate support at home (both practical help and buy-in from their partners), stop trying to do everything themselves, stop striving for ‘perfect’ and realise the value they add to their employers. Companies need to play their part too and in particular support flexible working practices and rid themselves of ‘unconscious gender bias’, which unwittingly promotes men who are younger versions of the board members.

 It is in a company’s interest to implement initiatives to retain their talented women. If women can keep their careers on track whilst raising a family by working for ‘women friendly’ companies, it is a Win-Win situation. Companies will not waste their significant investment in their talented female graduates; they get to keep their valuable professional skills and client relationships in house, and they will have a larger pool of women to promote from for management positions. This will enable them to meet their gender diversity targets and with more women at board level, this should generate even better company results (It is well documented that companies with women in their management teams fared better during the recession than male only boards) and provide a pipeline of female mentors for the future.

Women who keep a toe in the working water and persevere through the guilt and sheer exhaustion of juggling a demanding, responsible job and motherhood, get to maintain their professional knowledge, confidence and financial independence and are in the right place and ready to go for top positions when their ties at home diminish.

How can I help? At Inspirational Coaches we are passionate about supporting women to fulfil their dual potential and roles as successful professional and mother. We do this in two ways; firstly by offering women coaching intervention which enables them to step back, view the issues and challenges from a fresh perspective and come up with a workable plan that fits their job and family life. (Show women how they can ‘have it all’, but accept that they can’t ‘do it all’). Secondly we work with organisations to overcome indigenous blocks to the female career path such as inflexible working practices and unconscious gender bias at times of promotion. Introducing specific initiatives can help organisations retain their valuable women and meet their gender targets.

Cara Moore

(This blog is full of stereotypical generalisations, for which I apologise and I do appreciate that there are exceptions to the norm.)

Rise of the Corporate Shrink

Posted on Friday, February 1st, 2013 at 11:12 am.

In the US and emerging economies, executives readily seek counselling and coaching to help them cope with the demands of their lives, but why is mental health still an off-limits subject in Britain’s boardrooms?

When you run a business who do you turn to when you want to share your feelings about the company? If you have investors, a board and a chairman you are expected to be uniformly upbeat, positive and open to scrutiny about finances and the quality of your product. To colleagues you’re the leader, the decision-maker and the person with clarity of vision. But in this relentless drive to motivate, enthuse and sell, are chief execs missing an opportunity to step back and think of things from different perspectives other than those that are foisted on them?

The valuable contribution to hitting business targets of hitting the pause button from time to time and taking time out to step back and reflect are recognised in the US, even to the extent of top Lawyers having days away from the office called “mental health days”. The rise of the corporate coach or mentor has been a key element to the growth of many firms in India and China too. In the East, spiritual values are more strongly held in esteem than they are in the UK. Where we have gyms, they provide yoga and meditation rooms. They also do not have the same barriers between work and home lives and they seek to instill personal and moral codes to make better sense of their working lives.

In Britain we still have a taboo hanging over us about discussing and committing to mental wellbeing as an essential corporate tool. It does not have to be as extreme as sitting cross-legged on the floor chanting or lying back on a couch bearing your soul. Simply sitting at a table in a quiet, tranquil atmosphere with an executive coach who is trained to listen as you describe how things are and asking you a few questions to help you think deeper, can create the right environment for contemplation and powerful insights. At the end you are not left with a “that’s all well and good but that’s never going to happen once I get back to my desk” thought; instead you leave with a clear, achievable action plan that ensures that your vision becomes reality.

A mentally fit chief exec who is clear headed, decisive and energised will benefit the organisation, its staff and shareholders. Lessons from the US and the East would appear to show that you can’t grow unless you’ve “shrunk”. Cara Moore, IP-Config