Due to the often sensitive nature of our business services we have anonymised our case studies whilst retaining key facts. Specific cases can be discussed under a non-disclosure agreement.
Case Study 1
Flat revenues and cash pressure turn into growth and profitability
A technology company located in the South of UK, whose core activities are centred around the supply of software solutions both nationally and internationally. The company faced flat revenues and cash pressure.
IP-Config’s focus was to review the product market mix, match solutions to the market requirement making any offerings a “must have”. The customer sales cycle was defined, supporting messaging, matched by sales process and reporting.
The effects were strong and the company booked 100% growth in order intake in year one. Annual revenues have grown 3x in two years. IPC continue to maintain and grow the business alongside the management team, and now have two seats on the Board.
100% growth in order intake in first year of IPC engagement.
3x revenue growth in two years.
Forecast 50% growth in third year of IPC engagement.
Case Study 2
Changing consumer habits and disintermediation from internet activity disrupting the sales model. Need for new products and new channels to market for today’s consumer habits.
A UK subsidiary of an international corporation in the publishing media market faced changing market conditions and sought a solution for a new personalised web service.
IPC introduced an incubated web service; worked with an internal team to produce a concept that was web and mobile orientated and select partners who could deliver a proof of concept; worked up market data and supporting financials for feasibility.
A concept that was initiated, tested, financially modeled and run as a fully operational Proof of Concept for the company’s clients.
After a successful feasibility and POC, this personalized web media has now become adopted as a core strand of the company’s forward strategy worldwide.
Case Study 3
Innovation and Growth story
A physical business based in London, whose primary activity is providing event services. It needed a strategy for differentiation and growth in a noisy market giving high growth sustainable revenues for external shareholders. The company also needed a supporting corporate structure and governance.
IPC worked to provide corporate structure, shareholder reporting and board governance, and then the remit was quickly extended to include product market mix, Go to Market strategy, innovation and differentiation.
The company’s USP now trades around technological advantage, introduced and designed by IP-Config as a key value creator. IP-Config has an on-going remit and has two members on the Board.
A high growth start up, Year on Year sales rose by 69%. The company now forecasts multi million revenues in Year 3 of trading, with net 10% retained profit.
Case Study 4
Extracting the full value, monetising true value created – IP-Config helped create 3 new revenue streams removing conditionality in the sales model.
To kick start sales, remove sales barriers, slow cash burn. A new strategy and sales approach was needed for an early stage, web and physical platform.
To reposition the product market mix, and support messaging; removal of conditionality in the revenue model on client engagement, a review of the value proposition and the value created.
Three new revenue steams created that are non-conditional. The Company is now able to engage with major corporate clients.
Change in strategy with a new sales approach has enabled the company to successfully close its next funding round and is now set for growth.
Case Study 5
City Events Venue – 6 month Innovation Project
To innovate a traditional business model; provide a costed, business model to change the way the venue monetises its facilities.
IPC needed to look at addressable markets, a competitive review and seek new markets, products, services and solutions to add revenue and profitability that was sustainable and long term.
IPC changed the client to be market led, looking at the customer value chain and value proposition. The result was that new products and services were created, costed and modeled.
The client is now programming in through a Capex budget, key elements of the Innovation plan.
Case Study 6
Historic Charitable Society – Innovation Partnership and Joint Venture
To seek new sustainable revenues streams; to innovate in a changing market; to seek to monetise considerable historical knowledge and intellectual property.
Review addressable market, competitive set, value proposition and value chain. Run consumer research in sector, feed into feasibility and business planning. Produce decision support tools for further investment and creation of a new business model.
After one year of research, market testing and feasibility study, IPC agreed to collaborate on a joint venture basis on a new business plan initiative starting in 2013. The new business opportunity has short term revenue, capital growth upside, and annuity license revenue potential long term.
Market led new business opportunity that has been developed with the market, sponsors and partners.
Case Study 7
International technological conglomerate R&D spin-out in lighting control
Introduced to IPC by accountants Baker Tilly, this client has technically unique capability, protected IP but slow revenues and was ahead of the market.
IP-Config took on the remit to kick-start sales, by reviewing market needs and focusing sales effort on direct market led activity; reviewed messaging, put in pipeline mechanisms and team structure. With sales starting, IPC looked to introduce investors and further HR resource to strengthen company opportunity.
Company is now operating globally across multi-markets as a catalyst and differentiator to larger sales for their partners. The offering is strategically important to partners and customers alike. Leading a finance round and terms with an angel syndicate, IP-Config took a board seat. IP-Config have also introduced and sold the largest contracts to date.
The Company is now working with major internationals on game changing models with an exciting future ahead.
How we work with you
As experts in improving business performance, IP-Config provide flexible, innovative services to advise, guide and support your company. We help you to grow by successfully realigning corporate strategy, accelerating sales, and increasing shareholder value.
Our core team are proven experts in Strategy and Operations, Finance, Government, and Retail. We also have a strong associate network that covers expertise in Sales, Marketing, Training, Process Management, IT and Systems Integration.
Get in touch now!
To discuss your individual needs, and discover how we can assist your business strategy.
Companies who recognise the power of innovation will survive Stephen Moore – IP-Config